Adidas Originals 2018年度品牌企劃宣傳片“Original is Never Finished” FW18

正如所有創(chuàng)造力都是在進(jìn)行中的工作一樣，所有的創(chuàng)造者亦是如此。

這部廣告短片是為 adidas Originals 的 FW18 宣傳活動(dòng)推出的，短片本身就是一部正在進(jìn)行中的影片，中間的每一個(gè)場(chǎng)景都是未完成的，每一個(gè)創(chuàng)作者都是處于不斷的Beta狀態(tài)?？梢栽诋嬅嬷锌吹綍r(shí)而出現(xiàn)的數(shù)字加載符號(hào)，這是為了激勵(lì)他們繼續(xù)推進(jìn)而作。但無(wú)論工作在何處結(jié)束，都要意識(shí)到，“Original is Never Finished”。

這部宣傳片的背景音頻是將 Inaya Day 的《Keep Pushin’》進(jìn)行重新混音使用的，和畫面結(jié)合起來(lái)看簡(jiǎn)直是酷斃了！

當(dāng)然里面出現(xiàn)的人物也是大有來(lái)頭，鹿晗、楊冪、水原希子、Dok2、Sam Willows 等在這里都有出現(xiàn)，他們身著全新的鞋款和服飾系列，讓時(shí)尚和簡(jiǎn)約并行。廣告短片中他們都以不同的方式不惜一切向前邁進(jìn)，打破障礙，完成一場(chǎng)未完的革命并開始迎接下一個(gè)新的旅程，這也很好地詮釋了“Original is Never Finished”這句標(biāo)語(yǔ)。

Client: Adidas Originals

Agency: Johannes Leonardo

Chief Creative Officers: Jan Jacobs, Leo Premutico

Creative Director, Partner: Ferdinando Verderi

Creative Director: Wesley Phelan, Matthew Edwards

Associate Creative Director: Jeph Burton

Associate Creative Director: Hunter Hampton

Head of Integrated Production: Dana May

Executive Producer: Maria Perez

Senior Producer (Film): Tina Diep

Producer (Film): Jay Jenkins

Senior Producer (Photography): Alexia Politis

Production: Anonymous Content

Director: Marco Prestini

Head of Production: Kerry Haynie

Managing Director: Eric Stern

Executive Producer: Lori Stonebraker

Line Producer: Joanne Duray

Director of Photography: Rud Nils Mattias

Production Designer: Norman Page Buckner

Post: Blacksmith

EP: Charlotte Arnold

VFX Supervisor: Jacob Slutsky

Post Producer: Bindy St. Leger

Lead Compositors: Jacob Slutsky, Iwan Zwarts

Compositors: Yebin Ahn, Robert Bruce, Tim Regan, Caio Sorrentino, Nick Tanner

3D Lead: Olivier Varteressian

3D: Alvin Bae, Casey Reuter, Hassan Taimur, Tuna Unalan

Color: The Mill

Colorist: Fergus McCall

Color Assist: Nate Seymour, Andrew Cee, TJ Seiler, & Elias Nousiopoulos

Senior Producer: Rochelle Brown

Edit: Exile

Editor: Robert Lopuski

Jr Editor: Steve Nelson

Executive Producer: Sasha Hirschfeld

Producer: Becca Riehl

Audio Post: Mr Bronx

Sound Designer & Mixer – Eric Hoffman

Executive Producer: Molly Burke

Music: Human

Executive Producer: James Dean Wells

Creative Leads: Mike Jurasits & Morgan Visconti

Rearrangement of “Keep Pushing” by Daryl Pinsdorf

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